When Polaroid announced the end of instant film in 2008, Impossible stepped in to buy the last remaining factory just days before it closed down. The machines had been dismantled, there were no formulas to follow and the supply chain had already evapourated. To keep instant photography alive they had to reinvent instant film from scratch!

Eight years later, with the help of some incredible chemists, engineers and photographers, they were the only people in the world who make original format instant film. They produce film in both color and black and white, for Polaroid 600-type, SX-70 and Image/Spectra cameras, as well as large format 8x10 film.

Photos with a life after the shutter clicks. Photos that develop in the palm of your hand, ready to pin to the wall or give to a friend. That’s why they spent eight years working on a new film formula. It’s why they are reinventing analog instant photography in a digital world...

For Polaroid 600 Cameras

For Polaroid SX-70 Cameras

i-Type Cameras

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