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When Polaroid announced the end of instant film in 2008, Impossible stepped in to buy the last remaining factory just days before it closed down. The machines had been dismantled, there were no formulas to follow and the supply chain had already evapourated. To keep instant photography alive they had to reinvent instant film from scratch!

Launched on September 13th 2017, the 80th anniversary of the founding of Polaroid, Polaroid Originals makes instant film for Polaroid cameras, refurbishes vintage cameras so they’re good as new, and invites everyone to take part in the next era of analog instant photography with the OneStep2It’s the next step in a journey started by The Impossible Project, who kept the format alive since 2008.

Through Polaroid Originals, the brand that captured millions of moments is back with its iconic white frame. Because decades on, there’s still nothing like a Polaroid Original.

Instant Cameras

for i-Type Cameras

For Polaroid 600 Cameras

For Polaroid SX-70 Cameras

For Polaroid Spectra Cameras

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